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about us
J. - A new publication with a history
of more than 100 years
By Marc S. Klein
Editor and Publisher
The mission of j. the Jewish news weekly, and the Corporation is
1. to connect, enlighten and strengthen the multi-faceted Jewish community of the Northern California Area
2. to serve as a forum for communication news, information, ideas and opinions affecting Jews locally, nationally and internationally, and
3. to enrich the cultural, religious and social life of the community through its articles, interviews, reviews and features.
J. the Jewish news weekly of Northern California was born on Sept.
19, 2003.
But its predecessors go back more than 100 years.
One of the oldest Jewish publications in America - the Emanu-El
- began publishing on Nov. 22, 1895.
On Jan. 4, 1946, following a merger, the paper was renamed the Jewish
Community Bulletin.
Over the years, the name changed slightly. It became the Northern
California Jewish Bulletin and finally the Jewish Bulletin of Northern
California.
But in 2001 its management felt it was time for a change. And began
a redesign process.
In the last issue of the Bulletin on Sept. 12, 2003, the publication
announced that next week its readers would receive:
"J. the Jewish Bulletin, only better."
We learned from focus groups that readers preferred a magazine format
with a glossy cover. It was clear to us we needed to go in that
direction if we wanted to attract new readers.
The emphasis in J. is well-written feature stories. We also have
news, much of it analysis of events that occurred during the week.
Of course, our new stories will be written by the same talented
staff that brought you the Jewish Bulletin. If you'd like to know
more about our staff, click
here.
But you need to see our print edition if you want to get a real
feel for our magazine. If you don't subscribe already, we'll be
happy to give you six
weeks free to get acquainted with J.
Just click on the subscribe button on the left and you are on your
way.
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