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Friday May 18, 2001

E*Trade Israel open for business

JERUSALEM (JPS) -- The Menlo Park-based e*Trade launched its Israel online trading site May 8, two years after announcing it wou
"The launch of e*Trade Israel is a natural progression of our global strategy and provides an exciting opportunity to establish

The online site enters a market already saturated with local players, including not only the nation's banks, but brokerages and investment houses as well.

Still, e*Trade is optimistic that it will see profits in the long run, although it declined to say when it expects to break even.

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